Company: Legion Health
Location: Austin, Texas
Posted on: May 09
Legion Health is on a mission to deliver the best psychiatric care in the world—and to do it at scale.
We’re building the first AI-native mental healthcare company that uses generative AI to automate every possible operational and administrative task, freeing up clinicians to focus on what matters most: patient care. By combining deep clinical expertise with AI-powered operational infrastructure, we’re creating a system that continuously learns from every interaction while radically improving access, speed, and outcomes.
Today, we're turning weeks-long wait times into same-day appointments, crafting seamless digital experiences in a broken healthcare system, and scaling a company that patients genuinely trust.
We’re looking for a Founding Technical Growth Product Manager to lead the charge in building Legion Health’s patient acquisition, onboarding, and retention engine.
You’ll design the full growth stack—strategy, systems, tools, and processes—to drive exponential patient growth and retention. From first-click attribution to long-term engagement loops, you’ll transform our AI-powered psychiatric care platform into a scalable, high-conversion, high-retention consumer health experience.
You’ll collaborate directly with our founding team, growth lead, engineers, and clinicians. You’ll also own the technical side of growth, including analytics implementation, source attribution, onboarding instrumentation, and growth experiment architecture.
Design the entire patient journey funnel—from acquisition through onboarding, activation, and long-term engagement.
Model and diagram the full user journey to identify friction points, drop-off stages, and time-to-value delays.
Develop a structured tracking plan for every event in the onboarding funnel—specifying event purpose, event properties, and exact collection method.
Collaborate with design and engineering to optimize layout, copy, and flow across mobile and desktop experiences.
Replace fragmented tools and forms with a unified, event-instrumented onboarding experience.
Integrate real-time eligibility checks into onboarding flow using API calls to payer databases.
Enable behavioral re-engagement using event-triggered SMS/email communications (e.g. reminders to complete intake or schedule visit).
Monitor funnel performance at every step to increase conversion and reduce drop-off.
Ensure real-time data syncing into EMR and internal systems for downstream automation.
Fully implement a modern analytics stack using:
PostHog for product analytics and experimentation
Google Analytics for acquisition insights
Segment (or equivalent) for clean, centralized event collection
Ensure all events are tracked client-side (clicks) and server-side (successes/outcomes).
Use this stack to power dashboards, experiments, attribution, and lifecycle communications.
Build a source-of-truth attribution system for every patient:
Attribute users by acquisition channel (e.g., Psychology Today, paid search, word-of-mouth, social, SEO).
Integrate self-reported survey responses (“How did you hear about us?”) to enrich tracking data.
Use PostHog’s full capabilities to backfill attribution when cookie/UTM data is missing.
Ensure consistent UTM usage and campaign tagging across:
All internal and external links (ads, emails, directory profiles)
All landing pages and signup flows
Create dashboards that tie attribution sources to downstream metrics like conversion to visit, CAC, and LTV.
Lead the consolidation of key KPIs—covering growth, revenue-cycle, clinical, and operations—into a unified analytics platform (PostHog).
Define and implement data pipelines to calculate metrics such as CAC, LTV, funnel conversion rates, provider utilization, net collections, days in A/R, denial rates, and NPS.
Design and maintain auto-refresh, role-specific dashboards with drill-down capabilities for cross-functional teams.
Establish real-time alerting on critical thresholds (e.g., collections < 90 %, utilization < 70 %, denial > 8 %).
Own ongoing data-quality audits and periodic reviews to ensure metrics remain accurate and actionable.
Implement tooling for A/B testing across key conversion points, including landing pages, onboarding screens, and communication flows.
Design rigorous experiments with control/test logic, statistical significance thresholds, and clear success metrics.
Test and optimize:
CTAs
Page layouts and messaging
Eligibility flow structure
Transactional and marketing emails
Use experiment outcomes to guide product and growth roadmap.
Work hand-in-hand with:
Our Growth Lead, who currently generates high-quality leads from healthcare directories.
Our engineering team, to build new funnel components and refine existing tools.
Our clinical and operations teams, to ensure tech-powered growth doesn’t compromise clinical excellence.
Our Designer, to execute UX/UI improvements that reduce friction and increase conversion.
You’ll be measured on your ability to:
Increase “touchless” conversion rates at key funnel stages (especially lead intake first appointment).
Reduce time-to-value (e.g., signup to first appointment).
Centralize and visualize growth metrics for the team using a modern growth stack.
Create measurable increases in retention and NPS (Net Promoter Score).
Identify and implement onboarding improvements that enable Legion to scale to 10,000+ retained patients.
3+ years in a growth-focused role, ideally at a B2C company in healthcare, subscription services, or telehealth.
Proven ability to design and execute growth experiments that drive conversion, retention, and LTV.
Deep experience with tools like PostHog, Segment, Amplitude, Mixpanel, etc.
Fluency in A/B testing design, event instrumentation, and growth stack implementation.
Exceptional cross-functional collaboration and project ownership.
Strong product intuition paired with data-driven decision-making.
Passion for improving access to mental healthcare and making patient experiences radically better.
Prior experience working in HIPAA-compliant environments.
Familiarity with AI and machine learning applications in consumer products.
Strong understanding of consumer psychology and behavioral design.
Experience taking products from early traction to large scale (10k+ MAUs or $10M+ revenue).
Experience building growth teams or internal growth playbooks.
Salary: $110,000 – $200,000 (based on experience)
Equity: Competitive stock options
Health Coverage: Full medical, dental, vision
Time Off: Flexible PTO and vacation policy
Work Setup: In-person/hybrid in San Francisco HQ
Impact: Work on something that truly matters—in the lives of patients, families, and clinicians
At Legion Health, you’ll join a team that deeply believes the future of mental health lies in combining clinical excellence with AI-driven operational innovation.
You’ll build systems that make care radically more accessible, more efficient, and more human. You’ll help transform every patient’s first experience with psychiatry—and help us scale care that actually works.
Compensation Range: $110K - $180K
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